Archive for June, 2014

The Benefits of Running a Contest

Wednesday, June 25th, 2014

MyProViewer CompetitionIn the past few years, you’ve probably noticed how many of your fellow dental and orthodontic offices are running contests. In fact, you might have done a few yourself.

There’s a reason so many are doing contests and other promotions these days: competition.

One of our customers is based in Georgia, and he used to be the only orthodontist in his area. Today, he has competition from nearly seventy other orthodontists in the same area! That gives you a sense of how much more competitive the field has become.

Running contests is effective for a few reasons. First of all, a contest rewards existing patients for staying with your practice. Second, it’s great for word of mouth (no pun intended), particularly if the contest you choose is related to referrals!

Of course, to publicize the contest, you should definitely use your waiting room TV and MyProViewer (along with social media).

It’s a great idea to market your practice through contests. Let us know if you’ve had success with contests in the past or plan to do any in the near future!

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!

Keeping Your Patients’ Attention in the Waiting Room

Tuesday, June 17th, 2014

Waiting Room Televisions with MyProViewerKeeping patients’ attention while they are in your waiting room is much more difficult than it used to be, for one very simple reason: people’s attention spans are a lot shorter than they used to be.

The BRIEF Lab has a recent survey out that shows the average attention span back in 2000 was about twelve seconds. As of last year, it’s gone down to only eight seconds! (To put that in perspective, the average goldfish has an attention span of nine seconds.)

Why? Because there’s such a bombardment of information from so many different sources that we’ve been trained not to engage with any one activity for very long.

The Waiting Room

If you want to have influence over anyone, you need to get right to the point.

And you know who really wants to get people’s attention? Business owners and professionals just like you whose livelihood depends on successful marketing!

The question is,  how can you capture someone’s attention within that eight-second window?

Let’s focus on what your patients do when they’re sitting in your waiting room.

As a dentist or orthodontist, you know that the waiting room is a prime example of a zone that could be beneficial to your practice—if your patients pay attention to the marketing messages you’re displaying on your waiting room TV.

Unfortunately, there’s a major distraction that will compete for their attention: the smartphone. Patients in the waiting room are only going to sit there for a few seconds before they decide they’re bored and pull out their phones.

Within that narrow window of opportunity, it’s up to you to craft a compelling display that makes them want to look at the TV instead of playing “Angry Birds”on their phones for the thousandth time.

The Right Content

What content can actually keep your patients engaged? Some of the best features of MyProViewer include purely informative data like the local weather or various news feeds. You can also include non-promotional information and fun facts about dentistry or orthodontics, which relate to your practice without being in-your-face marketing.

Other great content can include eye-catching images or even videos. MyProViewer supports up to 1080p high definition, which looks absolutely stunning on a flat-screen television!

All this translates to a television experience that can attract and hold your patients’ attention while they’re waiting for their appointments to begin. While you have their attention, you can subtly include information about other services you offer—such as cosmetic procedures—to gain more business.

It all starts with those first few seconds of contact. You need to capture the patient’s interest by then, or you’ll lose it altogether. To that end, don’t forget about using customizable templates to make the display your own while still retaining the professionalism that you’re looking for in your marketing efforts.

Now that you know how hard it is to get anyone’s attention these days, you can focus on using MyProViewer to display the kind of content people will tune in to.

We’re here every step of the way to make sure you get a fantastic waiting room marketing tool!

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!

Why Do Dentists Need Social Media?

Friday, June 13th, 2014

Social media is all the rage these days, but I’m sure the benefits of being active on social media aren’t always obvious. As dentists and orthodontists, you have plenty on your plate without trying to keep up with Facebook, Twitter, and all the rest. You might even be wondering why you should bother with social media.

On the other hand, you want to know that you’re doing everything you can to attract new patients and keep them coming back to your practice. In reality, social media is not just an additional marketing strategy – it’s a key way to engage with patients and fuel the growth of your practice.

Engaging with Current Patients

MyProViewer Patient ConversationThankfully, you no longer need to take out a costly ad in broadcast or print media to get in front of the people who matter most to your practice. It’s as simple as posting a public message on Facebook, Twitter, or LinkedIn.

And what does engaging with patients look like? It’s noticing that there’s an opening in your schedule at 1:30 and posting on social media, asking if someone wants the slot. It’s putting on fun promotions and contests. It’s offering helpful teeth-related hints and tips that they can put into practice.

Ultimately, it’s about building a strong relationship with patients. They’ll think of you the next time they need a dentist or orthodontist.

Attracting Prospective Patients

According to A.C. Nielsen, four out of five adults are on social media, which means you need to be there too. It’s a great place to attract the attention of prospective patients.

Visibility

Did you know that your visibility on social media extends to more than just the people who ‘follow’ or ‘like’ you? Even if you have only a few hundred fans or followers, your reach could be several thousand, because you’ll be visible to their friends. You will also be visible to people who search for your practice or a related keyword. Visibility makes social media a powerful tool for attracting new patients.

Branding

Like it or not, people expect reputable companies and businesses to have a website and a presence on social media. You can take advantage of this by harnessing the power of social networks to put forth your best image.

There’s also a facet of reputation management in social media. If there’s a dissatisfied patient making complaints, you can use social media to respond and show the patient and everyone else that you care and will make it right. Since most people check online before choosing a service provider, you want to cultivate a great image for your brand.

SEO

As a top-notch dental or orthodontic practice, you absolutely deserve a high ranking on the search engine results page (SERP). With so much activity on social media today, your website will get a big boost in the SERP’s if you maintain an active presence on social media.

That means you’ll get organic growth from people searching for a local dentist or orthodontist. Plus, with positions on so many social media sites, your practice could take up several of the spots on page one!

While techniques like direct mail campaigns are still important, you’re missing a key part of the puzzle without social media. Combine these marketing and branding efforts with an outstanding service experience at your practice, and you’ll find your practice growing and bringing in more patients than ever!

Relax. More customers are on the way.

~Inbound Systems

How to Put Your Marketing Money to Good Use

Wednesday, June 4th, 2014

Our friends Dusty and Nikki Green at Ortho Media make incredible in house DVD’s for orthodontists! They offer a very high quality product designed to be a very effective way to connect with prospective and existing patients.

Stuffed In A Drawer?

MyProViewer Invisalign content varietyCustom in house promotional videos are a great investment for most orthodontic

practices, the pricing varies depending on which package you choose and any

options that you’d like to include. But they certainly know that cost is always a
concern, so they offer three different packages, each designed to get the maximum

impact for your budget. Dusty and Nikki are always willing to customize a package

according to your needs and your budget.

Most of these videos take a tour of your office and then show different techniques you may use. This gives your patients a wonderful opportunity to get to know your practice a little more.

Once you have created this video, make sure to put it on your website! By doing this, you will give potential patients a sense of ease when choosing your practice for their orthodontic procedures.

But, please, don’t stop there! MyProViewer can help make your practice shine, by adding much more value to your investment. We will help showcase your video creatively, and prevent your asset from being stuffed in a drawer.

Providing you with a new avenue to capitalize on a great investment!

Taking Care Of Business

We recently talked with Dusty about a client that has been with us for 5 to 6 years. The team at Ortho Media made one of these great in house videos with them some time ago.

The orthodontic office utilized the video on their website, but was then unsure what else to do with it. They are not using this fantastic video on their MyProViewer!

MyProViewer AAO Marketing contentHaving friends in business can sometimes prove invaluable. Of course, we will be calling that office and following up on it.

We understand the value of having diverse content to display in your waiting room. This is why we have Invisalign videos, full screen content, and AAO marketing content that can be mixed in with your custom video.

By putting it on your MyProViewer, the content then gets shuffled in every so often or however you have it set to. By not using a continuous stream of the same video you will be capturing your waiting rooms attention and keeping it.

Recent statistics are showing that you only have 8 seconds to catch your audience’s’ attention. Let us help you make those 8 seconds count!

Now that you have spent all that marketing money on your custom video, use MyProViewer to take full advantage of it!

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!