Archive for July, 2014

Short Attention Spans Need Shorter Content on Your Waiting Room TV

Friday, July 18th, 2014

Waiting Room Televisions with MyProViewerMany dentists and orthodontists like to have movies playing on their waiting room televisions, because they do a good job of occupying kids.

This might be true, but there are some compelling reasons to go with shorter content on your waiting room television (aside from the copyright issues associated with playing movies that you don’t have permission to display).

1) Avoiding Disruptions

A big risk in playing movies for kids is that they’ll get too engrossed and not want to go back to the dentist’s chair when it’s time for their appointments. You could find yourself getting behind schedule if the kids are resistant to starting their checkups before the movie is over, and a disruption in the waiting room is the last thing you want!

2) Quick Marketing Messages

Think about how long a standard TV commercial is. You’ll usually see a 15- or 30-second spot, which is enough time to get the message across and then get out!

That’s how you want it to be for your waiting room TV too, because overly promotional programming will make people tune out—and you don’t want your adult patients to miss any of the message because they have to head back to the dentist’s chair!

3) Easier to Produce

Let’s face it…you’re busy! All the stuff you do when you aren’t seeing patients is necessary, but still a distraction. If you’re producing custom content for your MyProViewer television, you want to produce something quickly and get it into the rotation without delay.

That’s preferable to taking time off from your practice to do a thirty-day shoot on location in the Mojave desert for a new commercial about veneers.

Good luck with your short, punchy content!

The MyProViewer Team

It’s What Your Waiting Room Is Waiting For!

The Challenges of Keeping Up with Online Marketing

Thursday, July 10th, 2014

For the past few weeks, MyProViewer’s blog posts have been talking a lot about how much more competition there is among dentists and orthodontists than there used to be, and about how marketing has become such a crucial part of a successful practice today.

One of the things that’s great about MyProViewer is that it makes it really easy to market your services—sometimes, all it takes is a few clicks.

But your waiting room isn’t the only place where you should have a strong, professional marketing presence. Online marketing is increasingly essential for oral health professionals.

That means you need a great website and compelling social media pages too. It can be pretty overwhelming, to say the least!

The Time Commitment

MyProViewer Time ManagementFirst of all, have you read any of those articles that talk about how you can be so much more successful by devoting just an hour per day to social media for your practice?

Well, I don’t know about you, but it’s not all that easy for me to come up with an extra hour for anything!

Without automated tools like post scheduling, it’s incredibly difficult to keep up with social media on all of these sites:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Pinterest
  • YouTube

And these are just social media pages. What about your website? What about all those online directories that your business could be listed on? Anyone who thinks you have time to do your daily job and keep up with all this online marketing is clearly being unrealistic!

Frequent Online Changes

What’s worse than simply not having time to do all of your own social media is not being able to keep up with the changes that take place!

Has it ever felt like as soon as you figure out a social network, it changes on you? That might be because they do change, more often than you might think. Facebook is notorious for total revamps to the site and frequent changes that affect both personal and business users.

As for search engines, Google makes changes to its search algorithm hundreds of times each year, with at least one or two major updates per year that change the game significantly (such as the recent Panda 4.0 update).

The rules you go by for content writing and search engine optimization need to change when the algorithm does, but you don’t have the time to keep relearning all the rules and staying on top of all these frequent online changes. Your time is too valuable for that!

Getting Some Help

That’s where it pays to get some help. You can’t afford not to have a high-quality website full of optimized content, as well as an active social media presence—but you don’t have the time to do it all yourself!

Dedicated online marketing companies can provide the marketing services you need to get the job done right, and all at an affordable price. I highly recommend that you look into marketing services for social media and blogging. The effort you put into your online marketing today will reap huge rewards in the future.

If you have any questions about online marketing or how we can help, don’t hesitate to contact us! We’re here to help.

Relax. More customers are on the way.

~ Inbound Systems

The AAO Convention Was a Huge Success This Year!

Tuesday, July 1st, 2014

We’re excited to report that the 2014 AAO Convention (American Association of Orthodontists) was one of our best showings ever! We picked up a lot of new business from orthodontists who were intrigued by the marketing potential of MyProViewer.

MyProViewer - The AAO logo

As competition keeps heating up among dentists, orthodontists, and other oral health professionals, it’s more important than ever to market yourself. We can see that many of you are aware of this, because so many of the dentists and orthodontists we’ve talked to recently are really excited about what MyProViewer can do for them.

We get excited when our customers are excited!

Our business is thriving because we help your business thrive. Here’s to the future and an even better AAO Convention in 2015!

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!