Archive for August, 2014

Increasing Patient Satisfaction with First Impressions

Thursday, August 28th, 2014

MyProViewer Patient SatisfactionIn a new series we’re starting this month, we want to talk about ways that MyProViewer can assist with a very important metric for the success of any practice: patient satisfaction.

Patient satisfaction is what keeps patients coming back to you, year after year, for all their dental and orthodontic needs. Just as important, patient satisfaction encourages word of mouth, which is a very cost-effective way of acquiring new patients.

And that’s where we want to focus for this post: when a new patient first walks into your office.

First Impressions

No, we’re not talking about taking first impressions of a patient’s teeth! We’re thinking of the other kind of impression.

The first impression has a long-standing effect on how you and your practice will be perceived. Psychology says that in just a few seconds, people will make a number of assumptions and judgments about you based on the first time they see you.

That rings true when it comes to service providers too. Your relationship with patients starts at the first impression, incorporating both how they perceive your practice and how they perceive you to form an overall opinion.

The MyProViewer Effect

Imagine it from the patients’ perspective for a moment. Which sounds better?

They could walk into your office and see a few dusty old magazines, or they could walk in and see the MyProViewer screen with eye-catching images, text, and video! Already, they’ve made a judgment that your practice is fairly successful and in touch with the times.

You can then take it a step further by introducing elements in the MyProViewer that reveal more about you and your practice. Maybe you’ll include a personal video that welcomes patients, or share photos of your recent cross-country vacation, or give more information about the practice. (We’ll talk more about relationship building next month.)

The point is, MyProViewer plays a key role in first impressions and making a patient feel welcome and at ease. You can use it to your advantage—and we encourage you to do so!

Stay tuned for next month’s installment, where we’ll discuss how relationship building can improve patient satisfaction!

The MyProViewer Team

It’s What Your Waiting Room Is Waiting For!

How Your Front Staff Can Turbo-Charge Your Practice’s Growth

Tuesday, August 19th, 2014

What’s the first thing your patients do when they walk through those front doors? That’s right—they head to the front desk to check in with a staff member. After that’s done, they go sit down in the waiting room and…what then?

Those of you who have a MyProViewer television in your waiting room want your patients’ next step to be watching MyProViewer until they’re called back to begin the appointment.

But how often are you personally in the front of the practice, watching patients in the waiting room to see what they’re doing? Probably not very often.

So, if you’re not there to find out how it’s working, how can you know?

That’s where your front staff becomes really important!

Waiting Room Observation

Your front staff can be your eyes in the waiting room. There’s no question that your employees at the front desk will be busy with plenty of other tasks, but you can still give them a standing request to keep an eye on the waiting room and report back what patients are doing. Over time, you’ll hear stories about how much engagement your MyProViewer is earning from patients in the waiting room.

Remember, the MyProViewer is a fantastic platform to get information across to your patients. Using your front staff as a window into that important strategy will help you maximize it as a platform.

Here are a few considerations. First of all, how many alternate entertainment opportunities do you have available? If there’s an assortment of books, magazines, and songs on the radio—not to mention the electronic devices patients might bring in—then MyProViewer has a lot of competition.

Advertise Your MyProViewer

Have patients view MyProViewer instead

Another good idea is simply to point out that MyProViewer exists. After the patient is finished at the front desk, have a staff member say, “Be sure to watch MyProViewer while you wait.” Your staff can go into more detail if they want to, but this puts it on the patients’ radar and makes it more likely they’ll at least give it a try.

Then, if your front staff finds that patients still aren’t staying engaged with MyProViewer, it’s time to change the content you display, and keep tweaking it until the engagement improves.

We hope these tips have been helpful! You can always ask us if you have any questions!

The MyProViewer Team

It’s What Your Waiting Room Is Waiting For!

Beyond Social Media: Other Online Marketing Tips for Dentists and Orthodontists

Tuesday, August 12th, 2014

As an inbound marketing company, we understand the tactics that ultimately earn you new patients. We’ve touched on social media before—it’s true that an active presence on these sites is very important—but there are some other important things you can do to really leverage the power of the Internet.

Local Visibility

Did you know that there are local listings in various search engines and business directories, including Google, Bing, Yahoo, Yelp, WhitePages, and more? By listing your practice with all these sources, you increase the odds that people looking online for dentists or orthodontists will come across yours.

Because your practice is tied to a physical location, you have a limited pool of potential patients to attract in your area, which is why these directories are so important. Without local visibility, your practice is like a ghost that your potential patients won’t even see. Fix that by prioritizing local visibility.

Website Optimization

You’ve probably heard plenty of talk about search engine optimization for written content like blogs, but did you know there’s stuff behind the scenes of your website that can help too? Things like meta descriptions, alt text, headers, sitemaps, and more can help search engine crawlers rank your website higher in the results.

In addition to optimizing your website for search engines, you want it to be coded efficiently in order to cut down on load times. People with broadband Internet connections are no longer accustomed to waiting for a page to load, so if it’s taking them more than a second or two, they might just click away. Unless you moonlight as a web developer, you probably don’t know how to do all this, but that doesn’t mean you can afford to ignore good website optimization.


MyProViewer AnalyticsThere are plenty of free or inexpensive ways to track your business’s online presence and performance. One of the biggest is Google Analytics, which is plugged into the largest search engine and informs you about searches and where your visitors are coming from. There are also analytics available for Facebook, Twitter, and a number of others.

Crucially, it’s not enough simply to collect all this data—you need someone who can interpret it properly. Hiring people with marketing expertise will help you make sense of all this information and come up with actionable steps to increase your exposure and capitalize on it, gaining new patients and receiving more business from current patients.

For more information about online marketing and leveraging the power of the Internet, you can always turn to us at Inbound Systems for advice and results!

Relax. More customers are on the way.

~Inbound Systems


The Importance of Efficiency in Your Practice

Wednesday, August 6th, 2014

MyProViewer EfficiencyAs with any business, your practice needs to make the most of limited time and money in order to grow. If all you ever do is take care of your existing patients, you won’t have a lot of room left for growth.

That’s why efficient marketing is key, because you can create something that brings in new business automatically. The beauty of a MyProViewer television in your waiting room is that it will continue to promote your practice and the various services you offer to all your current patients, day in and day out.

Better still, it’s fully automated! Once you or a member of your staff schedules the content for your MyProViewer television, it’s good to go. You don’t want anyone to take time from a busy day to change a movie or create a PowerPoint slideshow for the waiting room TV! With MyProViewer, it’s already done.

As your practice grows, everyone will be plenty busy, so set up your efficient MyProViewer now to start working for you!

The MyProViewer Team

It’s What Your Waiting Room Is Waiting For!