Archive for November, 2014

Increasing Patient Satisfaction with Referrals

Wednesday, November 26th, 2014

MyProViewer Referrall

Here’s a quick recap of what’s come before in this series on increasing patient satisfaction.

First, we discussed how you can make a good first impression on patients with MyProViewer.

Second, we looked at how you can build deeper relationships with patients using MyProViewer.

Third, we described how MyProViewer can help with patient compliance.

In this fourth and final installment, we want to look at how MyProViewer can increase referrals and perpetuate patient satisfaction.

Got Referrals?

If you want to build a successful practice, cultivating new relationships is key. Satisfied patients will most often result in repeat business, but first, you have to establish those new relationships. One great way to do that is to ask your current patients for referrals.

A referral is often as simple as this:

If you enjoyed your experience here, please tell your friends about us.

The point is, you’re leveraging the goodwill you’ve built up with existing patients to earn new business affordably. And not only is it less expensive than traditional advertising, but referrals are also much more effective. According to research firm Nielsen:

“The advice of family and friends is the most persuasive when looking for information about new products.”

Getting a patient to recommend your dental practice and services to their friends and families is significantly more effective than any other method of attracting new patients! Fortunately, you have a tool to help you: the MyProViewer.

Getting Referrals with MyProViewer

Asking a patient for a referral directly, in person, can work with enthusiastic patients. However, you want to take care in how you approach such requests and how frequently you make them. There’s a better way!

Using MyProViewer, you can be subtle or direct when asking for referrals based on your level of comfort. One effective phrase to incorporate into your MyProViewer content could be:

“A referral is the highest compliment you can pay to us.”

Regardless of how you phrase it, MyProViewer sparks the idea of referral in your patients’ mind without you ever having to bring it up yourself. If you include occasional requests for referral in with the rest of your MyProViewer content — and focus on great relationships with your patients in the meantime — then the referrals should start flowing!

Do you think if a patient’s friend asked them which dentists or orthodontists to use in the area, your patient would recommend you? Thanks to MyProViewer, you should now be able to answer that question with a resounding yes!

The MyProViewer Team
It’s What Your Waiting Room is Waiting For!

October Was National Orthodontic Health Month!

Tuesday, November 18th, 2014

MyProViewerDid you know last month was National Orthodontic Health Month? How did you celebrate this event incorporate it into your practice? Did you increase awareness of this special month using MyProViewer?

Whenever events like this comes along, it’s a great opportunity to add some new and interesting content to your MyProViewer as a way of educating your patients. For instance, during National Orthodontic Health Month, you might have considered sharing recipes for dishes that a patient with braces could safely enjoy.

MyProViewer Can Help!

Let MyProViewer help you out in adjusting your content based on the season. In fact, if you make MyProViewer a focal point of your waiting room, it can take the place of excessive seasonal office decorations!

Enjoy the features of your MyProViewer, and don’t hesitate to contact us if there’s something you have questions about.

We hope you enjoyed National Orthodontics Health Month!

The MyProViewer Team
It’s What Your Waiting Room is Waiting For!

Let’s Talk About “Low-Hanging Fruit” in Practice Marketing

Friday, November 14th, 2014

Low Hanging Fruit with MyProViewerThere’s a term you’ve probably heard of called “low-hanging fruit.” In marketing, this refers to opportunities for quick and easy sales.

If you want to make the most out of the dollars you use in marketing your dental practice, you should look into the easiest ways to get more “sales,” or case acceptance.

The Best Low-Hanging Fruit

Once you start thinking in terms of low-hanging fruit, you’ll probably start to see opportunities that you hadn’t noticed before. Perhaps the most promising example of low-hanging fruit is your existing dental patients.

These are people who already have a relationship with you, already have insurance figured out, and are likely to give some thought to any suggestions you might have for further work.

This is not to say you should start making up problems to solve for your existing patients, but don’t be afraid to suggest different procedures or products that you offer. Current patients will be more favorable to any cross-selling or up-selling that you decide to do.

How to Entice Patients to Come Back

Encouraging patients to accept a procedure you’ve recommended is one thing, but getting them back in the chair for regular dental check-ups is another. It’s so much easier and more profitable to get your current patients to come back again and again than it is to keep attracting new patients.

The solution? After you get them in the door, make them feel welcome. Treat them well and be personable. The MyProViewer is a great way to accomplish these goals.

Another idea is to offer a loyalty program. Give patients rewards like gift cards or discounts for making and keeping appointments, compliance with procedures, and any other behaviors you want to recognize. There’s a strong urge to stick with someone once you have a stake in it, so loyalty programs are another great strategy.

Obviously, these ideas are just to help you get started thinking about those opportunities for low-hanging fruit. If you need more advice on marketing and implementing these strategies, contact us today!

Relax. More customers are on the way.
~Inbound Systems

 

 

You Can Use MyProViewer as a Testimonial Showcase

Wednesday, November 5th, 2014

MyProViewer ReferrallOne of the most compelling ways to convey the value of your product or service is with a testimonial. Patients are much more likely to do something if they’ve seen that other patients are satisfied after doing it themselves.

The “before and after” type of testimonial is particularly memorable!

The Power of Before and After

Imagine if a patient walks in for a regular check-up and happens to notice a “before and after” testimonial on your MyProViewer for another patient who got teeth whitening. The dramatic difference is right there on the waiting room television for them to see.

This patient in your waiting room is discovering the effectiveness of teeth whitening for themselves, rather than being told about it! Don’t you think that has a bigger effect on them than if you brought up that you offer quality teeth whitening services?

I encourage you to experiment with different testimonials on your MyProViewer, including images and video. You’ll come to love what they can do for your practice!

The MyProViewer Team
It’s What Your Waiting Room is Waiting For!