The Challenges of Keeping Up with Online Marketing

For the past few weeks, MyProViewer’s blog posts have been talking a lot about how much more competition there is among dentists and orthodontists than there used to be, and about how marketing has become such a crucial part of a successful practice today.

One of the things that’s great about MyProViewer is that it makes it really easy to market your services—sometimes, all it takes is a few clicks.

But your waiting room isn’t the only place where you should have a strong, professional marketing presence. Online marketing is increasingly essential for oral health professionals.

That means you need a great website and compelling social media pages too. It can be pretty overwhelming, to say the least!

The Time Commitment

MyProViewer Time ManagementFirst of all, have you read any of those articles that talk about how you can be so much more successful by devoting just an hour per day to social media for your practice?

Well, I don’t know about you, but it’s not all that easy for me to come up with an extra hour for anything!

Without automated tools like post scheduling, it’s incredibly difficult to keep up with social media on all of these sites:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Pinterest
  • YouTube

And these are just social media pages. What about your website? What about all those online directories that your business could be listed on? Anyone who thinks you have time to do your daily job and keep up with all this online marketing is clearly being unrealistic!

Frequent Online Changes

What’s worse than simply not having time to do all of your own social media is not being able to keep up with the changes that take place!

Has it ever felt like as soon as you figure out a social network, it changes on you? That might be because they do change, more often than you might think. Facebook is notorious for total revamps to the site and frequent changes that affect both personal and business users.

As for search engines, Google makes changes to its search algorithm hundreds of times each year, with at least one or two major updates per year that change the game significantly (such as the recent Panda 4.0 update).

The rules you go by for content writing and search engine optimization need to change when the algorithm does, but you don’t have the time to keep relearning all the rules and staying on top of all these frequent online changes. Your time is too valuable for that!

Getting Some Help

That’s where it pays to get some help. You can’t afford not to have a high-quality website full of optimized content, as well as an active social media presence—but you don’t have the time to do it all yourself!

Dedicated online marketing companies can provide the marketing services you need to get the job done right, and all at an affordable price. I highly recommend that you look into marketing services for social media and blogging. The effort you put into your online marketing today will reap huge rewards in the future.

If you have any questions about online marketing or how we can help, don’t hesitate to contact us! We’re here to help.

Relax. More customers are on the way.

~ Inbound Systems