As part of our new series on increasing patient satisfaction, we wanted to touch on the ways in which your MyProViewer can assist with relationship building between you and your patients.

Last month, we talked about how MyProViewer can improve your image and that of your practice when a patient walks in for the first time. First impressions are very important, especially if you can start off with high satisfaction from a new patient.

It’s always more cost effective to keep patients than to acquire new ones (although it’s important to do both). That’s why we’re here to talk about how to cultivate relationships with your new and existing patients for increased patient satisfaction.

Rapport

You should be aware that people generally buy products and services from people, not businesses. This holds true for your practice as well.

Don’t believe it? When was the last time you stuck with lawyers or accountants who you just didn’t like, regardless of how good they were at their jobs?

A good rapport with your patients will make an amazing difference in patient retention! Nobody wants to be treated like a number, an imposition, or a dollar sign. If you and your staff are welcoming and trustworthy, your patients will be more apt to come back.

How MyProViewer Can Help

Here’s where MyProViewer comes in handy. Even before patients head on back to get their teeth cleaned or undergo a procedure, you have the chance to share personal information about your team or yourself through custom text, pictures, and videos!

Your MyProViewer comes with powerful Content Wizards that allow you to make professional content very quickly (as we discussed last week). There’s nothing like frequently updated and personal content on MyProViewer to make patients feel more comfortable and welcome.

Best of all, you’re able to customize just how much you want to share. If you don’t want to talk about your family, you don’t have to! If you want to share the picture of your kid at Christmas time with two front teeth missing, you can!

And that’s what MyProViewer is all about. When your patients feel that they know and like you and your staff, that sticks in their minds. If they ever think about changing dentists, they’ll remember how good they felt at your practice.

Do you have any questions about the best way to use MyProViewer? Contact us today, or tune in next week for a blog post with the answers!

The MyProViewer Team
It’s What Your Waiting Room Is Waiting For!

 

If there’s one thing a busy professional would love to have more of, it’s time. While we at MyProViewer can’t manufacture more time for you, we do offer a product that’s incredibly efficient.

The problem is, we notice that many of our customers don’t realize how many features exist to make content creation and display so easy! That’s why we wanted to remind you of the Content Wizards in MyProViewer that can help you create custom images in as little as three minutes!

Sharing Is Smart

Another important feature of the program is its sharing capability. You can share content that you’ve uploaded to social media on your MyProViewer, or share content you made in MyProViewer on social media. It’s not quite a fully integrated solution, but it’s still a trivially easy and efficient way to maximize the benefit of all that content you make.

How else can you make MyProViewer work better for your practice? The fact is, you probably don’t know about a number of features and opportunities that are possible in MyProViewer because you’re too busy to learn about them.

Fortunately, you can always send a quick email or give us a call here at MyProViewer to find out more about how the program works and what it can do.

The MyProViewer Team
It’s What Your Waiting Room Is Waiting For!

Have you noticed that the phones aren’t ringing as often as they used to? And maybe some of your regular patients have even disappeared?

It’s probably not your fault, or the fault of your staff. The reason is a sharp increase in competition.

More and more dentists and orthodontists are crowding into high-population areas, and at some point, there aren’t enough good patients to go around. It truly used to be that if you started a practice in some of these areas, you could easily start getting patients without effort.

Now, oral health professionals are becoming more reliant on great marketing to stay competitive. After all, only one practice can be #1 in local search results.

Marketing for Patients

Many practices offer introductory pricing or deals for first-time patients, which could tear away some of your regular patients. How do you counteract that? By reminding them of your value-added offerings and benefits that they can’t get elsewhere!

Whether you’re known for friendly staff, a dentist who really knows and cares about each patient, having the latest dental technology, or perks like video games and gift cards, it’s important to have something that reminds patients why they chose you.

(Notice we didn’t mention price—if you try to compete on price, someone else will always beat you!)

There are different business units within a dental practice, and if you want to be successful in marketing, you need to target the right people with the right message. With any elective services, for instance, you’ll definitely want to advertise, because fewer of these services are covered by insurance.

Ultimately, to be successful in your marketing, you need a solid plan and real metrics to monitor your results. You’ll probably want to utilize a combination of traditional outbound marketing, communication with current patients through techniques like MyProViewer, and the ever-important inbound marketing strategies.

To find out more information on growing your practice and building up a solid patient base without overpaying on your marketing, talk to us at Inbound Systems!

Relax. More customers are on the way.

~Inbound Systems

For those who don’t know, we wanted to mention that we often see our dentist and orthodontist customers using MyProViewer to inform their patients about services they offer!

You can create custom graphics, videos, or slides to show patients what you offer at your practice. Often, patients don’t even know about some of the dental services, procedures, or solutions you can provide, such as:

• Cosmetic dentistry
• Sleep apnea treatment
• Botox for bruxism
• Orthodontia
• Invisalign
• Sedation dentistry

Patients who might never have thought to ask about any of these services might discover them and ask for more information—all because they saw it on MyProViewer while they were in the waiting room!

It’s generally up to you to create this content from scratch, but it’s something we can certainly help get you started on. The important thing is to leverage the power of MyProViewer to create demand for your lesser-known and profitable products and services.

That’s something to smile about!

The MyProViewer Team
It’s What Your Waiting Room Is Waiting For!