When you ask yourself what makes your practice successful, what comes to mind? I hope you said patients!

Quality patients are the lifeblood of any dental or orthodontic practice, so you’d think that oral health practitioners would put a lot of emphasis on marketing.

Unfortunately, this often isn’t the case, and it’s because marketing takes a lot of time and money to do well. Good marketing also makes a night-and-day difference when it comes to the success of your practice.

Marketing for a Prospect

Put yourself in the mind of a prospective patient—maybe someone who just moved to town and needs to find a new dentist. The prospect will probably be receptive to direct mail, online banner ads, radio ads, billboards, and social media ads for different local dentists. Some combination of outbound and inbound marketing will make this person aware that you exist.

But what makes a new patient actually pick up the phone? The special deals you offer can make a big difference, but only if you start with a good marketing foundation. Remember, the prospect can pick from among dozens of dentists.

To get prospects enthusiastic enough to call and schedule a first appointment, your practice should implement solid marketing. Overall, practices with great marketing will consistently attract new patients, while other practices will be left behind.

What Makes You Stand Out

So, since marketing is everything, what can you do to make your practice stand out? Consider how you stand out already. Do you have a specialization that has gained you recognition? Are you Board Certified? Do you serve a niche need that others don’t, such as sedation or cosmetic dentistry?

You can usually think of something that’s unique about you or your practice—but if not, try asking your patients what they like most about you. If even they don’t have much of answer, then maybe it’s time to work toward something that will set you apart.

In the end, nothing will make your practice thrive like marketing. The days are long past when you could hang up your sign and expect new patients to walk in the door. Coordinate your online efforts to attract new patients, and use MyProViewer to hook them when they enter your waiting room for the first time.

Want to know more? Inbound Systems is here to help!

Relax. More customers are on the way.
~Inbound Systems

So, you have a MyProViewer in your practice—but how can you make sure it’s getting you the best possible results?

That’s what you’ll learn here.

We’re Here to Help

To begin with, think of your MyProViewer as a blank canvas. With enough expertise and effort, you can turn that blank canvas into a masterpiece that really shines!

Fortunately, you’re not alone. Anytime after you’ve installed a MyProViewer in your office, you’re free to give us a call or email us for help on creating the perfect custom content or optimizing MyProViewer’s features for the best results.

Prepped for Success

We’ll share with you best practices (no pun intended) for making MyProViewer the perfect waiting room marketing tool. With this post, we wanted to make sure you knew that we’re always available to help.

The fact is, MyProViewer offers some astounding benefits for waiting rooms, but it’s only possible to take advantage of them when you know how it works inside and out. We want to help you understand MyProViewer, because it’ll make a big difference for your practice.

We’re only a phone call or email away when you need us!

The MyProViewer Team
It’s What Your Waiting Room Is Waiting For!

As part of our new series on increasing patient satisfaction, we wanted to touch on the ways in which your MyProViewer can assist with relationship building between you and your patients.

Last month, we talked about how MyProViewer can improve your image and that of your practice when a patient walks in for the first time. First impressions are very important, especially if you can start off with high satisfaction from a new patient.

It’s always more cost effective to keep patients than to acquire new ones (although it’s important to do both). That’s why we’re here to talk about how to cultivate relationships with your new and existing patients for increased patient satisfaction.

Rapport

You should be aware that people generally buy products and services from people, not businesses. This holds true for your practice as well.

Don’t believe it? When was the last time you stuck with lawyers or accountants who you just didn’t like, regardless of how good they were at their jobs?

A good rapport with your patients will make an amazing difference in patient retention! Nobody wants to be treated like a number, an imposition, or a dollar sign. If you and your staff are welcoming and trustworthy, your patients will be more apt to come back.

How MyProViewer Can Help

Here’s where MyProViewer comes in handy. Even before patients head on back to get their teeth cleaned or undergo a procedure, you have the chance to share personal information about your team or yourself through custom text, pictures, and videos!

Your MyProViewer comes with powerful Content Wizards that allow you to make professional content very quickly (as we discussed last week). There’s nothing like frequently updated and personal content on MyProViewer to make patients feel more comfortable and welcome.

Best of all, you’re able to customize just how much you want to share. If you don’t want to talk about your family, you don’t have to! If you want to share the picture of your kid at Christmas time with two front teeth missing, you can!

And that’s what MyProViewer is all about. When your patients feel that they know and like you and your staff, that sticks in their minds. If they ever think about changing dentists, they’ll remember how good they felt at your practice.

Do you have any questions about the best way to use MyProViewer? Contact us today, or tune in next week for a blog post with the answers!

The MyProViewer Team
It’s What Your Waiting Room Is Waiting For!

If there’s one thing a busy professional would love to have more of, it’s time. While we at MyProViewer can’t manufacture more time for you, we do offer a product that’s incredibly efficient.

The problem is, we notice that many of our customers don’t realize how many features exist to make content creation and display so easy! That’s why we wanted to remind you of the Content Wizards in MyProViewer that can help you create custom images in as little as three minutes!

Sharing Is Smart

Another important feature of the program is its sharing capability. You can share content that you’ve uploaded to social media on your MyProViewer, or share content you made in MyProViewer on social media. It’s not quite a fully integrated solution, but it’s still a trivially easy and efficient way to maximize the benefit of all that content you make.

How else can you make MyProViewer work better for your practice? The fact is, you probably don’t know about a number of features and opportunities that are possible in MyProViewer because you’re too busy to learn about them.

Fortunately, you can always send a quick email or give us a call here at MyProViewer to find out more about how the program works and what it can do.

The MyProViewer Team
It’s What Your Waiting Room Is Waiting For!

Have you noticed that the phones aren’t ringing as often as they used to? And maybe some of your regular patients have even disappeared?

It’s probably not your fault, or the fault of your staff. The reason is a sharp increase in competition.

More and more dentists and orthodontists are crowding into high-population areas, and at some point, there aren’t enough good patients to go around. It truly used to be that if you started a practice in some of these areas, you could easily start getting patients without effort.

Now, oral health professionals are becoming more reliant on great marketing to stay competitive. After all, only one practice can be #1 in local search results.

Marketing for Patients

Many practices offer introductory pricing or deals for first-time patients, which could tear away some of your regular patients. How do you counteract that? By reminding them of your value-added offerings and benefits that they can’t get elsewhere!

Whether you’re known for friendly staff, a dentist who really knows and cares about each patient, having the latest dental technology, or perks like video games and gift cards, it’s important to have something that reminds patients why they chose you.

(Notice we didn’t mention price—if you try to compete on price, someone else will always beat you!)

There are different business units within a dental practice, and if you want to be successful in marketing, you need to target the right people with the right message. With any elective services, for instance, you’ll definitely want to advertise, because fewer of these services are covered by insurance.

Ultimately, to be successful in your marketing, you need a solid plan and real metrics to monitor your results. You’ll probably want to utilize a combination of traditional outbound marketing, communication with current patients through techniques like MyProViewer, and the ever-important inbound marketing strategies.

To find out more information on growing your practice and building up a solid patient base without overpaying on your marketing, talk to us at Inbound Systems!

Relax. More customers are on the way.

~Inbound Systems

For those who don’t know, we wanted to mention that we often see our dentist and orthodontist customers using MyProViewer to inform their patients about services they offer!

You can create custom graphics, videos, or slides to show patients what you offer at your practice. Often, patients don’t even know about some of the dental services, procedures, or solutions you can provide, such as:

• Cosmetic dentistry
• Sleep apnea treatment
• Botox for bruxism
• Orthodontia
• Invisalign
• Sedation dentistry

Patients who might never have thought to ask about any of these services might discover them and ask for more information—all because they saw it on MyProViewer while they were in the waiting room!

It’s generally up to you to create this content from scratch, but it’s something we can certainly help get you started on. The important thing is to leverage the power of MyProViewer to create demand for your lesser-known and profitable products and services.

That’s something to smile about!

The MyProViewer Team
It’s What Your Waiting Room Is Waiting For!

In a new series we’re starting this month, we want to talk about ways that MyProViewer can assist with a very important metric for the success of any practice: patient satisfaction.

Patient satisfaction is what keeps patients coming back to you, year after year, for all their dental and orthodontic needs. Just as important, patient satisfaction encourages word of mouth, which is a very cost-effective way of acquiring new patients.

And that’s where we want to focus for this post: when a new patient first walks into your office.

First Impressions

No, we’re not talking about taking first impressions of a patient’s teeth! We’re thinking of the other kind of impression.

The first impression has a long-standing effect on how you and your practice will be perceived. Psychology says that in just a few seconds, people will make a number of assumptions and judgments about you based on the first time they see you.

That rings true when it comes to service providers too. Your relationship with patients starts at the first impression, incorporating both how they perceive your practice and how they perceive you to form an overall opinion.

The MyProViewer Effect

Imagine it from the patients’ perspective for a moment. Which sounds better?

They could walk into your office and see a few dusty old magazines, or they could walk in and see the MyProViewer screen with eye-catching images, text, and video! Already, they’ve made a judgment that your practice is fairly successful and in touch with the times.

You can then take it a step further by introducing elements in the MyProViewer that reveal more about you and your practice. Maybe you’ll include a personal video that welcomes patients, or share photos of your recent cross-country vacation, or give more information about the practice. (We’ll talk more about relationship building next month.)

The point is, MyProViewer plays a key role in first impressions and making a patient feel welcome and at ease. You can use it to your advantage—and we encourage you to do so!

Stay tuned for next month’s installment, where we’ll discuss how relationship building can improve patient satisfaction!

The MyProViewer Team

It’s What Your Waiting Room Is Waiting For!

What’s the first thing your patients do when they walk through those front doors? That’s right—they head to the front desk to check in with a staff member. After that’s done, they go sit down in the waiting room and…what then?

Those of you who have a MyProViewer television in your waiting room want your patients’ next step to be watching MyProViewer until they’re called back to begin the appointment.

But how often are you personally in the front of the practice, watching patients in the waiting room to see what they’re doing? Probably not very often.

So, if you’re not there to find out how it’s working, how can you know?

That’s where your front staff becomes really important!

Waiting Room Observation

Your front staff can be your eyes in the waiting room. There’s no question that your employees at the front desk will be busy with plenty of other tasks, but you can still give them a standing request to keep an eye on the waiting room and report back what patients are doing. Over time, you’ll hear stories about how much engagement your MyProViewer is earning from patients in the waiting room.

Remember, the MyProViewer is a fantastic platform to get information across to your patients. Using your front staff as a window into that important strategy will help you maximize it as a platform.

Here are a few considerations. First of all, how many alternate entertainment opportunities do you have available? If there’s an assortment of books, magazines, and songs on the radio—not to mention the electronic devices patients might bring in—then MyProViewer has a lot of competition.

Advertise Your MyProViewer

Another good idea is simply to point out that MyProViewer exists. After the patient is finished at the front desk, have a staff member say, “Be sure to watch MyProViewer while you wait.” Your staff can go into more detail if they want to, but this puts it on the patients’ radar and makes it more likely they’ll at least give it a try.

Then, if your front staff finds that patients still aren’t staying engaged with MyProViewer, it’s time to change the content you display, and keep tweaking it until the engagement improves.

We hope these tips have been helpful! You can always ask us if you have any questions!

The MyProViewer Team

It’s What Your Waiting Room Is Waiting For!