Let’s face it, we all read reviews before we make a purchase or choose a new restaurant. Your patients do too. They read reviews about you before they make an initial appointment. How do you make sure that you are putting your best foot forward while eliciting favorable and honest reviews from your valuable patients?

Simple… Ask them!

Don’t forget to incorporate your patient reviews into your MyProviewer content. Building credibility is always beneficial.

Can’t Beat ‘em – Join ‘em!

According to a recent article on DentistryIQ.com:

• The number of patients using online reviews jumped 68% from 2013 to 2014

• Nearly half of respondents would go out-of-network for a doctor that has more favorable reviews

• Yelp is the most popular online review site at 27%, and it ties with HealthGrades for most trusted.

Full Circle

It seems that reviewing everything is not just a fad. It’s on the rise. When you ask for reviews, you are asking your dental patients to tell a friend. A referral is so much more valuable than an anonymous website visitor. A referral is someone who has done their homework on you and is willing to trust you with their smile. And hopefully, they will review you and refer another friend. It’s the circle of life.

We can’t think of a better recommendation than that!

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!

Productivity is a hot button especially as we are setting goals for the new year. In 2015, we want to help you make the most of your MyProViewer and your dental practice. Here are a few ideas we’ve come up with to help you set realistic productivity goals.

It Comes Down to Time, Resources and Roles

It’s easier said than done. But, everyone in your office should have a clearly defined role or job description. Once those roles are clearly defined, make sure that everyone has the tools and equipment necessary to get their work done. Productivity will never increase if time is not managed properly.

Take the time to find out how long each task/procedure actually takes. Don’t guess. If you don’t know, I bet your dental assistants do know. They are a great resource! Or, keep a log sheet to track your time.

Patients Will Notice the Difference

When your office runs like a well-oiled machine and your patients are being seen on time, your life will get a whole lot easier. Your assistants and staff will be happier and more productivity means more money in your bank account.

That’s a major win for 2015!

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!

Christmas is upon us, already! We just want to take a moment to say Merry Christmas. Amidst all the hustle and bustle, we hope that you have the chance to rest and enjoy the holiday with family and friends!

Season’s Greetings!

As you head home for the holidays, be safe! Be warm! Be Merry!

And Happy New Year

Thank you so much for making 2014 such a fantastic year! We look forward to an even more successful 2015. It’s going to be a great year!

As always, if you have any questions about MyProViewer, we are always happy to help. Give us a call anytime.

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!

Our MyProViewer comes with so many features, right out of the box, that sometimes the fancy little ones get lost in the commotion of setting up the messaging system. We also offer the ability to schedule your festive content as desired.

Deck the Halls with MyProViewer

Since we are officially in the middle of the Holiday season, there are many ways to customize your content for Christmas. With a click, you have access to an abundance of thematic holiday images to spruce up your office. Whether you are a “Happy Holidays’ office or an over the top “Merry Christmas – Santa is coming!” office, you can infuse your practice vibe into your MyProViewer and literally Deck the Halls.

Imagery

Along with your waiting room decor, MyProViewer can match your style with thousands of gorgeous professional images and themes to choose from. You can also upload your own images to give it that personal touch. Either way, a photo finish is totally possible. A professional look is certainly within reach!

Never hesitate to give us a call if you ever have any question about MyProViewer. Happy Holidays!

The MyProViewer Team

It’s What Your Waiting Room is Waiting For!

I want you to ask yourself the following question: Where do our practice’s new patients come from?

A good percentage of them probably come from existing patient referrals. Using tools like MyProViewer can help streamline the process of getting your current patients to refer you new ones.

But if you ignored patient referrals for the moment, where do you think most of your new patients come from?

Where Do Patients Come From?

To answer that question, put yourself in the shoes of an individual who’s just moved to town and wants to book a dental appointment. If they don’t know anybody in town, where are they going to turn for information?

That’s right: the Internet! More specifically, they’ll probably hit up Google and look for dentists near their home. If you’re on that list–and especially if you’re at the top of it–then you’ll enjoy a steady stream of qualified leads and prospective patients coming straight to you.

And that’s what inbound marketing really is. You want people who are looking for the service you provide to be able to easily find you, rather than always trying to get their attention through traditional outbound marketing strategies like cold calls, radio ads, and billboards.

What’s Next?

Here’s a homework assignment for you. Take a moment to think about how each of the following could be improved:

• Your website
• Your blog
• Your social media presence
• Your search engine ranking
• Your online reputation

After you come up with an idea for improving each aspect of your inbound marketing, break it down into smaller steps and take action. Once you’ve successfully implemented a coordinated inbound marketing campaign, you’ll really start to see new patients coming in!

As always, if you have questions or want help with your inbound marketing to attract new patients, we’re just a click or a call away!

Relax. More customers are on the way.

~Inbound Systems

There are plenty of times when it makes sense to update your MyProViewer content, graphics, and style, such as after a change of season.

We would like to emphasize a specific scenario where MyProViewer should really be updated.

Any time the aesthetic of your physical office or website changes, it’s a good idea to make an update to your MyProViewer’s content as well. This could include moving to a new office, renovating your current office, initiating a website redesign, etc.

Why Update Your MyProViewer?

What’s the reason for synchronizing a visual upgrade on MyProViewer with these other events? It’s all about consistency. When you go through a significant office renovation or refresh your website, everything from your color scheme to your logo could be radically different. It’s crucial that you make all the necessary changes and updates to your MyProViewer content as well, to ensure that it looks like it belongs!

Fortunately, you can reuse a lot of the elements you paid for in your website redesign or office renovation. Grab that new logo and include it on MyProViewer. Take some pictures of the old and new office to use as a before-and-after comparison!

Don’t forget that your MyProViewer subscription offers unlimited customer support — we’re only a phone call away! Whether it’s content, graphics, or technical support, we’ve got you covered.

The MyProViewer Team
It’s What Your Waiting Room is Waiting For!

Here’s a quick recap of what’s come before in this series on increasing patient satisfaction.

First, we discussed how you can make a good first impression on patients with MyProViewer.

Second, we looked at how you can build deeper relationships with patients using MyProViewer.

Third, we described how MyProViewer can help with patient compliance.

In this fourth and final installment, we want to look at how MyProViewer can increase referrals and perpetuate patient satisfaction.

Got Referrals?

If you want to build a successful practice, cultivating new relationships is key. Satisfied patients will most often result in repeat business, but first, you have to establish those new relationships. One great way to do that is to ask your current patients for referrals.

A referral is often as simple as this:

“If you enjoyed your experience here, please tell your friends about us.”

The point is, you’re leveraging the goodwill you’ve built up with existing patients to earn new business affordably. And not only is it less expensive than traditional advertising, but referrals are also much more effective. According to research firm Nielsen:

“The advice of family and friends is the most persuasive when looking for information about new products.”

Getting a patient to recommend your dental practice and services to their friends and families is significantly more effective than any other method of attracting new patients! Fortunately, you have a tool to help you: the MyProViewer.

Getting Referrals with MyProViewer

Asking a patient for a referral directly, in person, can work with enthusiastic patients. However, you want to take care in how you approach such requests and how frequently you make them. There’s a better way!

Using MyProViewer, you can be subtle or direct when asking for referrals based on your level of comfort. One effective phrase to incorporate into your MyProViewer content could be:

“A referral is the highest compliment you can pay to us.”

Regardless of how you phrase it, MyProViewer sparks the idea of referral in your patients’ mind without you ever having to bring it up yourself. If you include occasional requests for referral in with the rest of your MyProViewer content — and focus on great relationships with your patients in the meantime — then the referrals should start flowing!

Do you think if a patient’s friend asked them which dentists or orthodontists to use in the area, your patient would recommend you? Thanks to MyProViewer, you should now be able to answer that question with a resounding yes!

The MyProViewer Team
It’s What Your Waiting Room is Waiting For!

Did you know last month was National Orthodontic Health Month? How did you celebrate this event incorporate it into your practice? Did you increase awareness of this special month using MyProViewer?

Whenever events like this comes along, it’s a great opportunity to add some new and interesting content to your MyProViewer as a way of educating your patients. For instance, during National Orthodontic Health Month, you might have considered sharing recipes for dishes that a patient with braces could safely enjoy.

MyProViewer Can Help!

Let MyProViewer help you out in adjusting your content based on the season. In fact, if you make MyProViewer a focal point of your waiting room, it can take the place of excessive seasonal office decorations!

Enjoy the features of your MyProViewer, and don’t hesitate to contact us if there’s something you have questions about.

We hope you enjoyed National Orthodontics Health Month!

The MyProViewer Team
It’s What Your Waiting Room is Waiting For!

There’s a term you’ve probably heard of called “low-hanging fruit.” In marketing, this refers to opportunities for quick and easy sales.

If you want to make the most out of the dollars you use in marketing your dental practice, you should look into the easiest ways to get more “sales,” or case acceptance.

The Best Low-Hanging Fruit

Once you start thinking in terms of low-hanging fruit, you’ll probably start to see opportunities that you hadn’t noticed before. Perhaps the most promising example of low-hanging fruit is your existing dental patients.

These are people who already have a relationship with you, already have insurance figured out, and are likely to give some thought to any suggestions you might have for further work.

This is not to say you should start making up problems to solve for your existing patients, but don’t be afraid to suggest different procedures or products that you offer. Current patients will be more favorable to any cross-selling or up-selling that you decide to do.

How to Entice Patients to Come Back

Encouraging patients to accept a procedure you’ve recommended is one thing, but getting them back in the chair for regular dental check-ups is another. It’s so much easier and more profitable to get your current patients to come back again and again than it is to keep attracting new patients.

The solution? After you get them in the door, make them feel welcome. Treat them well and be personable. The MyProViewer is a great way to accomplish these goals.

Another idea is to offer a loyalty program. Give patients rewards like gift cards or discounts for making and keeping appointments, compliance with procedures, and any other behaviors you want to recognize. There’s a strong urge to stick with someone once you have a stake in it, so loyalty programs are another great strategy.

Obviously, these ideas are just to help you get started thinking about those opportunities for low-hanging fruit. If you need more advice on marketing and implementing these strategies, contact us today!

Relax. More customers are on the way.
~Inbound Systems

One of the most compelling ways to convey the value of your product or service is with a testimonial. Patients are much more likely to do something if they’ve seen that other patients are satisfied after doing it themselves.

The “before and after” type of testimonial is particularly memorable!

The Power of Before and After

Imagine if a patient walks in for a regular check-up and happens to notice a “before and after” testimonial on your MyProViewer for another patient who got teeth whitening. The dramatic difference is right there on the waiting room television for them to see.

This patient in your waiting room is discovering the effectiveness of teeth whitening for themselves, rather than being told about it! Don’t you think that has a bigger effect on them than if you brought up that you offer quality teeth whitening services?

I encourage you to experiment with different testimonials on your MyProViewer, including images and video. You’ll come to love what they can do for your practice!

The MyProViewer Team
It’s What Your Waiting Room is Waiting For!